The brief

The brief is a free-text box on Settings, on the General tab, just under the homepage. It is the single highest-leverage field in the product, and it looks like a notes box, which is why this page exists.

What it is for

The AI reads the brief on every turn, whichever page you are on when you ask. It is background, not instructions — the model is told to treat it as facts about the business rather than as commands.

So the brief is where you stop repeating yourself. Without one, every request starts from nothing and you find yourself typing “remember we are a bakery, not a cafe” for the fourth time.

What belongs in it

Things that are true about the business and would change what any page says:

• who the customer is, and who they are not
• what you sell, and what you deliberately do not
• the tone — plain, warm, formal, funny
• anything that must always appear, like a licence number
• anything that must never appear

Your business’s facts

The brief is also where your facts go: your locations and addresses, phone numbers, email, opening hours, the links to your social pages, wherever people book. It is the one place you state them, and the AI uses them exactly as written — it never makes one up, and a fact it needs that is not here, it asks for.

It puts each one on your site once, in the part every page shares (the footer, usually), so your phone number is never typed into five pages.

One thing to know: changing a fact in the brief does not change the site by itself. The brief is what the AI reads, not what visitors see — so after you change your opening hours here, ask it to update them on the site.

What does not belong in it

Exact design values. A typeface or a hex colour belongs in the theme, which is where the AI sets them from the brief. Saying “our colour is a deep green” in the brief is useful; typing #1a4d2e there is not, because nothing reads it as a colour.

Instructions for a single request. “Make the heading bigger” is something to ask for in the conversation, not to write into the brief where it will be read on every future turn forever.

It is one box, on purpose

There is no separate “tone” field or “audience” field. That split has been tried twice and undone twice: in practice the useful thing is a few paragraphs a person would actually write, and every division of it created a box nobody knew which side of to use.

The AI can edit it

If you tell it something in conversation that clearly belongs in the brief, it can write it there. Worth checking afterwards — it is your description of your business, and it should read like one.